B2B ALERT – An Unusual Pursuit: Social Media at IBM
Posted by: pdub on: February 13, 2010
It’s not too easy to find good case studies on effective real world B2B social media implementations by well known tech companies. For this reason, I’ve decided I’ll start adding cool B2B campaigns (Was that an Oxymoron?! =D) to my blog. Coupled with the fact that it’s what I do for work, we all win. 
Here’s a candid interview with Pauline Ores, Social Media Strategy, Principal Analyst, IBM Market Insights. Brought to you by Social Conversations:
PART 1:
http://www.socialconversations.com/2010/02/social-media-ibm-part-1/
PART 2:
http://www.socialconversations.com/2010/02/social-media-ibm-part-2/
PART 3:
http://www.socialconversations.com/2010/02/social-media-at-ibm-part-3/
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